About
The profit-driven culture has devolved art into a subject of commodity exchange, where its value is solely determined by the market. Hence, the ‘genius’ of an artist and the ‘exclusivity’ of the content have become more systematized owing to the validation of the market for certain artists and artworks, resulting in art understood as an exclusive subculture favoring a select group of people and artist perceived as a mysterious and inscrutable figure.
Most conventional practices of curating contemporary art inevitably involve hierarchy. A curator proposes an idea for an exhibition, researches artists and/or artworks that suit her vision, and asks them to submit their works. The curator directs and determines the direction of the exhibition.
Through this project, the elitist, exclusive notion of art is demystified and deconstructed by/for the collaborators who, though not institutionally recognized artists, will reimagine and position themselves as artists. Thus, the participants are asked to rethink art fundamentally. This demonstrates to the participants and spectators that an artist is not always a mysterious, solitary genius but is made through support and collaboration, and redefines art itself. Then, the process of curating becomes collaborative rather than didactic. The curator assists and supports the artists in various ways, including creating the physical artworks. This reimagining of curating involves a process that is not vertical and hierarchical but horizontal and conversational. The art exhibition itself becomes a work of art.